How to write, publish, launch and 
promote a bestselling book...
Like a PRO!
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  • Finally share your message with the world ...
  • Write a high-quality book that will help others who can benefit from what you have to offer ... 
  • Self-publish a bestselling book that establishes you as the authority in your niche and opens doors of new opportunity … 
  • Create a book that captures leads and grows your list and your business by funneling your readers into your other offers …
  • Learn exactly how to set up your book launch and successfully market your book upon publication …
  • ... and much more!
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Shanda Trofe
Publisher
& Author Coach
As the founder of Transcendent Publishing, Shanda Trofe has been working closely with indie authors since 2012. In fact, over the past five years she's assisted in the publishing and launch of over 100 books to #1 bestseller status on Amazon! Shanda has a proven formula for success, and she's ready to share it all with you inside this course.

Over the years in her work with authors, Shanda has discovered that there are many misconceptions about the publishing industry, and how the process works in general. In this course, she gives it to you straight and shows you step-by-step how to write, publish, launch and promote a bestselling book ... like a PRO!
Are you ready to write and publish your
Amazon #1 Bestseller? 
If you have a book inside you, or perhaps you’ve even written your book but don’t know where or how to pursue publication, then this is the most important letter you'll read all year!

Here's why...

In this program, I teach you how to start with the end in mind so you create a high-quality book that sets you up for success before you begin.

This will ensure you have a viable product for your business, one that positions you as an expert in your field and opens doors to new opportunity.

Becoming a published author lends you instant credibility and establishes trust from your target audience, which is ideal for coaches, speakers, course creators and entrepreneurs looking to grow their business and expand their reach through the benefits of publication.
And that’s precisely what this program
can do for you.

Publish like a Pro is exactly what you need to write, publish, launch, and promote a bestselling book and finally realize your dreams of publication so you can share your message with those who can benefit from what you have to offer. 
With Publish Like a Pro, I will take you through...

Determining your ultimate end goal.  

By working with the end in sight, you'll be able to create a book that funnels your readers into your other offers such as online courses, coaching programs, other books, and more!

Utilizing your book to capture leads.

Spread your message AND drive your traffic. You'll learn how to utilize your book to grow your mailing list and your business like wildfire! All on auto-pilot!

Positioning yourself as an expert in your field.

Whether you want to speak on a stage or deliver your message online from the comfort of home, becoming a published author will lend you credibility and open doors of new opportunity!

Setting up a successful book launch

It’s up to us authors to get our books in front of readers.  You'll learn the ins and outs of a successful launch, how to market and promote your book upon publication and reach #1 bestseller status on Amazon ... guaranteed!
  • This is a self-study program, meaning you'll gain access to the entire course PLUS the bonuses upon enrollment. 
  • Each module consists of videos and worksheets to walk you through each phase of the process.
  • You’ll gain lifetime access to the course so you can work at your own pace and take as much time as you need to finish...
  • You’ll gain access to Shanda in the private Facebook group exclusive to course participants to get your questions answered as you implement your goals, and also make life-long connections with others on the same journey as you!
Module 0: Welcome!
  •  Instructor welcome and what to expect over the course of the program
  •  Understanding your publishing options so you can be certain this is the path that’s right for you
  •  Self-publishing today … why it’s the best option if you want to create book for your business
Module 1: Start with the End in Mind
  •  How to write a book that’s in alignment with your passion/purpose 
  •  How to create a book that sets you apart from the competition 
  •  Define and scope out your ideal reader/target audience
  •  Easily create an elevator pitch...one that’s easy to remember/recite!
  •  A simple 3-step process for writing your author bio – both a long and short version (yes, you need both!)
Module 2: Writing a Bestseller
  •  Brainstorming and mind-mapping made fun! 
  •   Outlining your book with ease ... with done-for-you templates! 
  •  Establishing your Target Daily Word Count ... so you finish much faster! 
  •  Writing Speed Hack to Unlock Creativity ... so you can write more books!
  •  Self-editing tips to make the revision process a breeze
  •  Professional editing & proofreading—where to find it and why it’s important
  •  Exactly what book components to add to the front and back of your book 
  •  Creating a strong call-to-action that funnels your reader into your other offers, such as coaching, masterminds, membership sites and online courses 
  •  Learning to create an enticing freebie that prompts your reader to join your list ... every time! 
Module 3: Preparing to Publish
  •  Understanding how ranking works ... and how to get to the top!
  •   Crafting a title and subtitle that sells 
  •  Writing a book description that hooks your readers and prompts them to buy 
  •  Choosing a price point that hits the “sweet spot” 
  •  Print publishing: CreateSpace vs. IngramSpark, pros & cons of each 
  •  Digital (eBook publishing) - KDP, NookPress & Smashwords
  •  Creating a professional publishing imprint (company) … so you look like a PRO 
  •  Step-by-step tutorial to set up your publishing accounts
  •  Securing and assigning your ISBN and Barcode 
  •  Registering your book with the Library of Congress
Module 4: Formatting & Designing for Print
  •  Selecting the perfect size for your book based on its genre
  •   Step-by-step Interior formatting 101
  •  Advanced Interior formatting and design 2.0 ... to really look like a PRO!
  •  People DO judge books by their cover – where to find low cost, high-quality professional cover design
  •  "Copy and paste" copyright page and disclaimer examples
  •  Step-by-step tutorial - uploading to CreateSpace
Module 5: Digital (eBook) Formatting & Design
  •  Step-by-step eBook formatting for KDP (Kindle Direct Publishing) 
  •  Advanced eBook formatting 2.0
  •  Pros & Cons of KDP Select and how to know if it’s right for you
  •  Step-by-step uploading/publishing to KDP 
  •  Step-by-step uploading/publishing to NookPress
  •  Step-by-step Uploading/publishing to Smashwords
Module 6: Launch to Bestseller
  •  How to reach #1 on Amazon's Bestseller List
  •   Book launch checklist ... know exactly what to do and when!
  •  Compiling your book launch team 
  •  How to get reviews, reviews and more reviews!
  •  Building a buzz leading up to the launch
  •  How to decide if a free or paid promotion is best for your book 
  •  Strategically selecting your promo dates 
  •  Step-by-step guide to setting up paid and free promotions
  •  Done-for-you email swipes to use during your book launch
  •  Setting up a virtual book launch
  •  In-person launch parties/selling physical copies of your book 
Module 7: Promote like a Pro
  •  What to have in place before you begin promoting your book 
  •  Writing and distributing press releases with done-for-you template
  •  Creating your media kit ... exactly what to add and where!
  •  Facebook LIVE, social media, blogging, guest blogging ... how to make it work in your favor
  •  Landing podcast interviews to promote your book  
  •  Getting featured by the local media
  •  Getting your book into bookstores 
  •  Getting your book into libraries
  •  Creating a book funnel that sells your high-ticket offers 
  •  How and why you should set up a Free + Shipping offer
    Plus... you'll gain instant access to the Value Vault! 
    A plethora of contacts and resources including where to find cover designers, editors, proofreaders,  book formatters and so much more!
    • 8 Modules of content to walk you step-by-step through each phase of the process... so you don’t have to waste time & money trying to figure out how to do it yourself! ($1497+ Value) 
    • Access to the Value Vault where you’ll have a plethora of resources at your fingertips for anything you wish to outsource along the way! ($997 Value!)
    • A private Facebook group exclusive to the program ... so you can connect with others on the same journey as you … these are the exact people who can assist with your launch and get you more book reviews! (PRICELESS!)
    • Lifetime access to the entire program and every resource mentioned above ... so that you can work through the program at your own pace! (PRICELESS!)
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    Plus...
    These Sweet  Bonuses!

    The Audiobook Blueprint

    How to easily turn your book into an audiobook with no money out of your pocket and without having to narrate the book yourself (unless, of course, you want to!) 

    (Value: $497)

    Access to Shanda's Building an Author Platform Course

    Create your author website, freebie, mailing list, social media pages and much more...the perfect complement to the course!
    (Value: $597)

    Done-for-You Book Funnel 

    A complete book funnel template to plug-in your information and use as a sales funnel for your business! 
    (Value: $997)
    As you can see, these bonuses have a total value of $2,091 
    but they're yours when you act NOW!
    That's a TOTAL value of $4,585+
    Your Investment:
    Only $997
    BLACK FRIDAY WEEKEND SPECIAL
    = $499 (SAVE 50%)
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    Pick your perfect payment option...
    30-Day Money Back Guarantee!
    If you do ALL the work, show us the results and you are still not satisfied, Shanda will refund your tuition in full within 30 days of purchase. BUT you must submit all of your completed worksheets along with your refund request to show you held up your end of the commitment. Our refund policy is strict to ensure only those serious about their success join us. You'll have a full 30-days to work through the program.

    "Shanda knows what she is doing when it comes to books"
    "If you are a writer or want to become one, then Shanda Trofe is the person you need to have helping you. She has helped me publish over 20 books! Wow, I just can't say enough good things about her. Most of all she cares about you and your book. She will coach you to the end and give you valuable tips along the way. She provides a priceless service that other publishers do not. I know, because I have used two other big-time publishers which cost me a lot with little results. You are just dollar signs to them.
    Another important fact is Shanda goes out of her way to help you. She genuinely cares and wants to make sure you are pleased with her service. I am proud to say Shanda Trofe is not only my publisher but has also become my friend and writing coach over the years. Shanda knows what she is doing when it comes to books and is a kind, caring person. What more does anyone want?"
     Thomas H. Ward
    author of 27 books including the bestselling series, The Tocabaga Chronicles
    What if I already have my book written, is this program for me? 
    Yes! As a matter of fact, even if you already have your book written and feel you're ready to publish, I highly recommend working through the "Writing Your Bestseller" module anyway because it’s designed to set you up for success by structuring your book to capture leads and funnel your readers into your other offers. This is a crucial step that most self-published authors miss when they set out to publish on their own without proper guidance.

    What if I don’t have a business and want to write a work of fiction instead? 
    Yes! I’ve coached numerous fiction authors through the book-writing process; in fact, one of my clients has 27 works of fiction published on Amazon! There’s a TON of value in the course for all genres, and it's important that you learn how to grow your fan base so you'll have an audience to promote your future books to. That applies to non-fiction AND fiction authors alike.
    I'm extremely busy. Will I have enough time to write, publish, launch and promote a book as I work through this program?
    Absolutely! This is a self-study program, so even though the course is broken into modules, you get access to the entire course upfront and you are welcome to work at your own pace. That’s why you receive lifetime access to the course materials, bonuses and the Facebook group with your enrollment today.
    What if I find I’m not very tech savvy and need some extra help with online options such as book formatting or finding a cover design?
    Although I break each phase of the program down for you and walk you step-by-step through the process, should you decide you’d like to hire out some of the steps, you’ll have a team of design professionals at your fingertips including professional editors, book cover designers, interior formatters, eBook formatters, launch management, etc. I've added a list of recommended service providers in the "Resources" section of the course along with special discounted offers exclusive to my students! 
    Is there a refund policy?
    Of course! If you do the work, show us the results and you are still not satisfied, I will refund your tuition in full within 30 days of purchase. BUT, you must submit all of your completed worksheets along with your refund request to show you held up your end of the commitment. Our refund policy is strict to ensure only those serious about their success join us. You'll have a full 30 days to work through the program.
    Your Investment:
    Only $997
    BLACK FRIDAY WEEKEND SPECIAL
    = $499 (SAVE 50%)
    countdown
    00Hours00Minutes00Seconds
    Pick your perfect payment option...
    30-Day Money Back Guarantee!
    If you do ALL the work, show us the results and you are still not satisfied, Shanda will refund your tuition in full within 30 days of purchase. BUT you must submit all of your completed worksheets along with your refund request to show you held up your end of the commitment. Our refund policy is strict to ensure only those serious about their success join us. You'll have a full 30-days to work through the program.

    © 2018 All Rights Reserved. Shanda Trofe | Publish Like a PRO
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